"Akara" is more than just a fashion brand—it's a testament to empowerment and innovation. Shradha's journey began during her pregnancy in 2015 in India when she saw a glaring gap in the market for professional maternity wear that catered to working women. Determined to make a change, she launched her first brand - Mamacouture, in 2015, India's first direct-to-consumer maternity wear brand, aiming to celebrate, rather than conceal, your pregnancy.
Driven by her own post-pregnancy challenges and new-mom customers around her, Shradha's entrepreneurial spirit led her to launch her next brand AKARA in the US. She created Akara's signature tummy control leggings made with Patented 3-tier band technology and riding 8-inched high. She says, "I called it AKARA, as it means "shape" in Sanskrit. It embodies my belief in empowering women to shape their lives confidently and intentionally." Today, Akara continues to redefine comfort and style with innovative designs that empower women worldwide.

Experience the power of our Patented "three -tier magic band" technology. Akara provides full coverage ensuring a smooth & flattering fit without ever rolling down.