Akara is more than just a fashion brand—it's a testament to empowerment and innovation. Shradha's journey began during her pregnancy in India when she saw a glaring gap in the market for professional maternity wear that catered to working women. Determined to make a change, she launched Mamacouture in 2015, India's first direct-to-consumer maternity wear brand, celebrating rather than concealing pregnancy.
Driven by her own post-pregnancy challenges, Shradha's entrepreneurial spirit led her to create Akara's signature high-waisted tummy control leggings with a patented 8-inch band. Named after the Sanskrit word for shape, Akara embodies Shradha's belief in empowering women to shape their lives confidently and intentionally. Today, Akara continues to redefine comfort and style with innovative designs that empower women worldwide.

Experience the power of our patented "three magic bands" technology. Akara provides full coverage ensuring a smooth, flattering fit without the discomfort.